[{"data":1,"prerenderedAt":1821},["Reactive",2],{"options:asyncdata:$ogpPUTwkW6:/p/estrategia-de-negocio:0":3},{"page":4,"book":25,"news":1815,"questionSent":19,"questions":1816,"formData":1817,"attachments":23,"chartData":23,"pending":19,"chartOptions":1818,"afspec":19,"aflink":1820},{"id":5,"book_id":6,"chapter_id":7,"name":8,"slug":9,"html":10,"priority":11,"created_at":12,"updated_at":13,"created_by":14,"updated_by":18,"draft":19,"markdown":20,"revision_count":21,"template":19,"owned_by":22,"editor":20,"trends":23,"raw_html":10,"tags":24},4045,30,0,"Estrategia de negocio","estrategia-de-negocio","\u003Cp id=\"bkmrk-una-estrategia-de-ne\">Una \u003Cstrong>estrategia de negocio\u003C/strong> es una \u003Ca href=\"https://ikusmira.org/p/estrategias-de-empresa-estrategias-empresariales\">\u003Cstrong>estrategia de empresa\u003C/strong>\u003C/a> que se define a nivel de unidad estratégica de negocio para desarrollarse y competir en el mercado o sector concreto en el que opera dicha unidad. Normalmente se concreta y operacionaliza a través del concepto de \u003Cstrong>\u003Ca href=\"https://ikusmira.org/p/estrategia-competitiva\">estrategia competitiva\u003C/a>\u003C/strong>.\u003Cbr>\u003C/p>\r\n\u003Cp id=\"bkmrk-puede-interesarte-ta\">\u003Cstrong>Puede interesarte también\u003C/strong>\u003C/p>\r\n\u003Cul id=\"bkmrk-estrategia-corporati\">\r\n\u003Cli class=\"null\">\u003Cstrong>\u003Ca href=\"https://ikusmira.org/p/estrategia-corporativa\">Estrategia corporativa\u003C/a>, aquella estrategia a un nivel superior al de estrategia de negocio\u003C/strong>\u003C/li>\r\n\u003C/ul>",348,"2026-02-26T14:31:51.000000Z","2026-02-26T15:17:15.000000Z",{"id":15,"name":16,"slug":17},1,"Admin","admin",{"id":15,"name":16,"slug":17},false,"",4,{"id":15,"name":16,"slug":17},null,[],{"id":6,"name":26,"slug":27,"description":20,"created_at":28,"updated_at":29,"created_by":15,"updated_by":15,"owned_by":15,"default_template_id":23,"pages":30,"index":61,"shelves":1814},"Empresa general","empresa-general","2023-08-01T16:28:47.000000Z","2023-08-03T07:10:49.000000Z",[31,36,41,46,51,56],{"id":32,"name":33,"slug":34,"html":35},1135,"Conjuntos incorporados (conjuntos incorporables)","conjuntos-incorporados-conjuntos-incorporables","\u003Cp id=\"bkmrk-conjuntos-incorporad\">\u003Cstrong>Conjuntos incorporados o conjuntos incorporables\u003C/strong> son elementos compuestos por diferentes piezas en forma conjunta que una empresa incorpora o inserta en sus productos. Por ejemplo, en una fábrica de automóviles son conjuntos incorporados una asiento de coche listo para montar en el automóvil. Los conjuntos incorporados se suelen adquirir externamente por la empresa y tienen un tratamiento contable similar al de las materias primas.\u003C/p>",{"id":37,"name":38,"slug":39,"html":40},1617,"Identidad cooperativa","identidad-cooperativa","\u003Cp id=\"bkmrk-la-identidad-coopera\">La \u003Cstrong>identidad cooperativa\u003C/strong> es el conjunto de principios y valores compartidos por los miembros de una cooperativa y por el movimiento cooperatibo en general y percibidos como tales por la sociedad. En general estos valores se basan en la democracia, igualdad, solidaridad y responsabilidad social corporativa mas allá de la obtención de beneficios.\u003C/p>",{"id":42,"name":43,"slug":44,"html":45},2580,"Empresa de distribución","empresa-de-distribucion","\u003Cp id=\"bkmrk-una-empresa-de-distr\">Una \u003Cstrong>empresa de distribución\u003C/strong> es una empresa que tiene como actividad principal la comercialización de los productos fabricados por otra empresa. Puede tratarse de una empresa \u003Cstrong>\u003Ca href=\"https://ikusmira.org/p/minorista\">minorista\u003C/a>\u003C/strong>, que ofrezca los productos a los consumidores finales directamente, o de una \u003Ca href=\"https://ikusmira.org/p/mayorista\">\u003Cstrong>empresa mayorista\u003C/strong>\u003C/a>, que vende sus productos a otra empresa para venderlos a su vez a otra empresas o al consumidor final. Para la empresa fabricante, distribuir sus productos para una empresa de distribución supone la utilización de una canal indirecto, frente al canal directo que supone que la propia empresa venda sus productos al consumidor final. \u003C/p>",{"id":47,"name":48,"slug":49,"html":50},3361,"Investigación comercial (investigación de mercado)","investigacion-comercial-investigacion-de-mercado","\u003Cp id=\"bkmrk-la-investigaci%C3%B3n-com\">La\u003Cstrong> investigación comercial o investigación de mercado \u003C/strong>es el proceso sistemático de recogida y análisis de información en relación a los productos, clientes, competidores y en general entorno de mercado de una empresa, con el objetivo  de tomar las decisiones óptimas de marketing tanto a nivel estratégico como operativo.\u003C/p>\r\n\u003Cp id=\"bkmrk-puede-interesarte-ta\">\u003Cstrong>Puede interesarte también\u003C/strong>\u003C/p>\r\n\u003Cul id=\"bkmrk-estudio-de-mercado\">\r\n\u003Cli class=\"null\">\u003Ca href=\"https://ikusmira.org/p/estudio-de-mercado\">\u003Cstrong>Estudio de mercado\u003C/strong>\u003C/a>\u003C/li>\r\n\u003C/ul>",{"id":52,"name":53,"slug":54,"html":55},434,"Activos inmobiliarios","activos-inmobiliarios","\u003Cp id=\"bkmrk-los-activos-inmobili\">Los \u003Cstrong>activos inmobiliarios\u003C/strong> son \u003Cstrong>bienes inmuebles\u003C/strong> (terrenos, edificios, oficinas, viviendas, garajes, ...) que se destinan a un uso económico (producción de bienes o prestación de servicios) o se poseen como activo de inversión para obtener una renta, a través del alquiler, o beneficio futuro a través de la plusvalía obtenida con la  venta del activo. La relativa escasez de dichos bienes ha provocado un incremento sostenido y rápido de los precios de dochos activos en las últimas décadas, provocando que los activos inmobiliarios sean frecuentemente presa de la especulación, creándose incluso burbujas financieras alrededor de dichos activos, como en el  caso de la crisis financiera de 2008.\u003C/p>\r\n\u003Cp id=\"bkmrk-puede-interesarte-ta\">\u003Cstrong>Puede interesarte también\u003C/strong>\u003C/p>\r\n\u003Cul id=\"bkmrk-activos-log%C3%ADsticos\">\r\n\u003Cli>Activos logísticos\u003C/li>\r\n\u003C/ul>",{"id":57,"name":58,"slug":59,"html":60},1256,"Beneficios sociales","beneficios-sociales","\u003Cp id=\"bkmrk-quiz%C3%A1s-te-interese-m\">\u003Cem>Quizás te interese más bien, en otra acepción del término, el artículo \"Conquistas sociales\".\u003C/em>\u003C/p>\r\n\u003Cp id=\"bkmrk-en-la-empresa%2C-los-b\">En la empresa, los \u003Cstrong>beneficios sociales\u003C/strong> son ventajas o servicios gratis o a bajo coste que se ofrecen a los trabajadores aparte de remuneración que les corresponde pos su trabajo, con el objetivo de aumentar su bienestar y motivación en la empresa. Pueden ser de muchos tipos: desde café o bebidas disponibles en el lugar de trabajo, a cursos y clases gratis, seguros, comedores, anticipos de sueldos, etc. A pesar de que suponen un coste para la empresa, los beneficios sociales también conllevan ventajas para la empresa en el sentido de mayor motivación y productividad en el trabajo, además de mejorar la imagen de la empresa. En todo caso, es fundamental que los beneficios sociales se enmarquen dentro de un plan estratégico y a largo plazo y se fijen al margen de las vicisitudes finacieras de la empresa. De hecho, puede resultar perjudicial para la empresa implementar una ventaja social gratificante y retirarla posteriormente, a causa de la frustración que generará seguramente en la plantilla.\u003C/p>",{"":62},[63,67,71,76,81,85,90,95,97,102,107,112,117,122,127,132,137,142,147,152,157,162,167,172,177,179,184,189,194,199,204,208,213,218,223,228,233,238,243,248,253,258,263,268,273,278,283,288,293,298,303,308,313,318,323,328,333,338,343,348,353,358,363,368,370,375,380,385,390,395,400,405,410,415,420,425,430,434,439,444,449,454,459,464,469,474,479,483,488,493,498,503,508,513,518,523,528,533,535,540,545,550,555,560,565,570,575,580,585,590,595,600,603,608,613,618,623,628,633,638,642,647,649,654,659,663,668,673,678,683,688,693,698,703,708,713,718,723,728,733,738,743,748,753,758,763,768,773,778,783,788,793,798,803,808,813,818,823,828,833,838,843,848,853,858,863,868,873,878,883,888,893,898,903,908,913,917,922,927,932,937,942,947,952,957,962,967,972,977,982,987,992,997,1002,1007,1012,1017,1022,1027,1032,1037,1042,1047,1052,1057,1062,1067,1072,1077,1082,1087,1092,1097,1102,1107,1112,1117,1122,1126,1131,1136,1141,1146,1151,1156,1161,1166,1171,1176,1181,1186,1191,1196,1200,1205,1210,1215,1220,1225,1230,1235,1240,1245,1250,1255,1260,1265,1270,1275,1280,1285,1290,1295,1300,1305,1310,1315,1320,1325,1330,1335,1340,1345,1350,1355,1360,1365,1370,1375,1380,1385,1390,1395,1400,1405,1407,1412,1417,1422,1427,1432,1437,1442,1447,1452,1457,1462,1467,1472,1477,1482,1487,1492,1496,1501,1506,1510,1515,1520,1525,1530,1535,1540,1545,1550,1555,1560,1565,1570,1575,1580,1585,1590,1595,1600,1605,1610,1615,1620,1625,1630,1635,1640,1645,1650,1655,1660,1665,1670,1675,1680,1685,1690,1695,1700,1705,1710,1715,1720,1725,1730,1735,1740,1745,1750,1755,1760,1765,1768,1769,1774,1779,1784,1789,1794,1799,1804,1809],{"id":64,"name":65,"slug":66,"priority":7,"chapter_name":23},1155,"A tanto alzado","a-tanto-alzado",{"id":68,"name":69,"slug":70,"priority":15,"chapter_name":23},2556,"Acciones (finanzas)","acciones-finanzas",{"id":72,"name":73,"slug":74,"priority":75,"chapter_name":23},1538,"Acciones preferentes","acciones-preferentes",2,{"id":77,"name":78,"slug":79,"priority":80,"chapter_name":23},1868,"Activo (contabilidad)","activo-contabilidad",3,{"id":82,"name":83,"slug":84,"priority":21,"chapter_name":23},2443,"Activo no corriente","activo-no-corriente",{"id":86,"name":87,"slug":88,"priority":89,"chapter_name":23},1116,"Activos diferidos","activos-diferidos",5,{"id":91,"name":92,"slug":93,"priority":94,"chapter_name":23},2021,"Activos financieros de renta fija","activos-financieros-de-renta-fija",6,{"id":52,"name":53,"slug":54,"priority":96,"chapter_name":23},7,{"id":98,"name":99,"slug":100,"priority":101,"chapter_name":23},1166,"Activos intelectuales (recursos intelectuales)","activos-intelectuales-recursos-intelectuales",8,{"id":103,"name":104,"slug":105,"priority":106,"chapter_name":23},1320,"Aguinaldo","aguinaldo",9,{"id":108,"name":109,"slug":110,"priority":111,"chapter_name":23},451,"Ajuste de plantilla","ajuste-de-plantilla",10,{"id":113,"name":114,"slug":115,"priority":116,"chapter_name":23},2227,"Alcance del negocio","alcance-del-negocio",11,{"id":118,"name":119,"slug":120,"priority":121,"chapter_name":23},399,"Alternativa de inversión","alternativa-de-inversion",12,{"id":123,"name":124,"slug":125,"priority":126,"chapter_name":23},487,"Amortización lineal","amortizacion-lineal",13,{"id":128,"name":129,"slug":130,"priority":131,"chapter_name":23},572,"Análisis de negocio","analisis-de-negocio",14,{"id":133,"name":134,"slug":135,"priority":136,"chapter_name":23},1364,"Análisis marginal","analisis-marginal",15,{"id":138,"name":139,"slug":140,"priority":141,"chapter_name":23},1074,"Área de comercialización (área comercial, departamento comercial)","area-de-comercializacion-area-comercial-departamento-comercial",16,{"id":143,"name":144,"slug":145,"priority":146,"chapter_name":23},380,"Área de negocio","area-de-negocio",17,{"id":148,"name":149,"slug":150,"priority":151,"chapter_name":23},1312,"Áreas de modelos de negocios","areas-de-modelos-de-negocios",18,{"id":153,"name":154,"slug":155,"priority":156,"chapter_name":23},842,"Asiento contable","asiento-contable",19,{"id":158,"name":159,"slug":160,"priority":161,"chapter_name":23},1899,"Balance social","balance-social",20,{"id":163,"name":164,"slug":165,"priority":166,"chapter_name":23},2080,"Benchmarking","benchmarking",21,{"id":168,"name":169,"slug":170,"priority":171,"chapter_name":23},2149,"Beneficio neto","beneficio-neto",22,{"id":173,"name":174,"slug":175,"priority":176,"chapter_name":23},1363,"Beneficio social (empresa)","beneficio-social-empresa",23,{"id":57,"name":58,"slug":59,"priority":178,"chapter_name":23},24,{"id":180,"name":181,"slug":182,"priority":183,"chapter_name":23},2613,"Cadena de valor","cadena-de-valor",25,{"id":185,"name":186,"slug":187,"priority":188,"chapter_name":23},1252,"Campaña de promoción","campana-de-promocion",26,{"id":190,"name":191,"slug":192,"priority":193,"chapter_name":23},1788,"CAPEX","capex",27,{"id":195,"name":196,"slug":197,"priority":198,"chapter_name":23},2304,"Capital (préstamos)","capital-prestamos",28,{"id":200,"name":201,"slug":202,"priority":203,"chapter_name":23},751,"Capital circulante","capital-circulante",29,{"id":205,"name":206,"slug":207,"priority":6,"chapter_name":23},1468,"Capital de constitución","capital-de-constitucion",{"id":209,"name":210,"slug":211,"priority":212,"chapter_name":23},2365,"Capital de operación","capital-de-operacion",31,{"id":214,"name":215,"slug":216,"priority":217,"chapter_name":23},1037,"Capital de préstamo","capital-de-prestamo",32,{"id":219,"name":220,"slug":221,"priority":222,"chapter_name":23},2330,"Capital económico","capital-economico",33,{"id":224,"name":225,"slug":226,"priority":227,"chapter_name":23},1308,"Capital financiero (matemática financiera)","capital-financiero-matematica-financiera",34,{"id":229,"name":230,"slug":231,"priority":232,"chapter_name":23},1327,"Capital inicial y capital final","capital-inicial-y-capital-final",35,{"id":234,"name":235,"slug":236,"priority":237,"chapter_name":23},988,"Capital mobiliario (capital mueble)","capital-mobiliario-capital-mueble",36,{"id":239,"name":240,"slug":241,"priority":242,"chapter_name":23},2699,"Capital operativo","capital-operativo",37,{"id":244,"name":245,"slug":246,"priority":247,"chapter_name":23},1038,"Capital pendiente de amortizar","capital-pendiente-de-amortizar",38,{"id":249,"name":250,"slug":251,"priority":252,"chapter_name":23},1001,"Capital permanente","capital-permanente",39,{"id":254,"name":255,"slug":256,"priority":257,"chapter_name":23},550,"Capital tecnológico","capital-tecnologico",40,{"id":259,"name":260,"slug":261,"priority":262,"chapter_name":23},1570,"Capitalización bursátil","capitalizacion-bursatil",41,{"id":264,"name":265,"slug":266,"priority":267,"chapter_name":23},2482,"Capitalización de empresa","capitalizacion-de-empresa",42,{"id":269,"name":270,"slug":271,"priority":272,"chapter_name":23},608,"Capitalización simple","capitalizacion-simple",43,{"id":274,"name":275,"slug":276,"priority":277,"chapter_name":23},1161,"Carta de conformidad","carta-de-conformidad",44,{"id":279,"name":280,"slug":281,"priority":282,"chapter_name":23},584,"Cartera comercial","cartera-comercial",45,{"id":284,"name":285,"slug":286,"priority":287,"chapter_name":23},1864,"Cartera de clientes (clientela)","cartera-de-clientes-clientela",46,{"id":289,"name":290,"slug":291,"priority":292,"chapter_name":23},112,"Cartera de pedidos","cartera-de-pedidos",47,{"id":294,"name":295,"slug":296,"priority":297,"chapter_name":23},583,"Cartera de préstamos","cartera-de-prestamos",48,{"id":299,"name":300,"slug":301,"priority":302,"chapter_name":23},462,"Central de reservas","central-de-reservas",49,{"id":304,"name":305,"slug":306,"priority":307,"chapter_name":23},76,"Centros de costes","centros-de-costes",50,{"id":309,"name":310,"slug":311,"priority":312,"chapter_name":23},569,"Ciclo de facturación","ciclo-de-facturacion",51,{"id":314,"name":315,"slug":316,"priority":317,"chapter_name":23},1162,"Ciclo productivo","ciclo-productivo",52,{"id":319,"name":320,"slug":321,"priority":322,"chapter_name":23},1207,"Circuito corto de distribución","circuito-corto-de-distribucion",53,{"id":324,"name":325,"slug":326,"priority":327,"chapter_name":23},1699,"Claúsula de revisión salarial","clausula-de-revision-salarial",54,{"id":329,"name":330,"slug":331,"priority":332,"chapter_name":23},822,"Cliente empresarial","cliente-empresarial",55,{"id":334,"name":335,"slug":336,"priority":337,"chapter_name":23},2013,"Cliente inactivo (cliente dormido)","cliente-inactivo-cliente-dormido",56,{"id":339,"name":340,"slug":341,"priority":342,"chapter_name":23},1254,"Cliente individual","cliente-individual",57,{"id":344,"name":345,"slug":346,"priority":347,"chapter_name":23},87,"Clientes colectivos","clientes-colectivos",58,{"id":349,"name":350,"slug":351,"priority":352,"chapter_name":23},755,"Competidor potencial","competidor-potencial",59,{"id":354,"name":355,"slug":356,"priority":357,"chapter_name":23},1315,"Conceptos retributivos","conceptos-retributivos",60,{"id":359,"name":360,"slug":361,"priority":362,"chapter_name":23},411,"Conciliación bancaria","conciliacion-bancaria",61,{"id":364,"name":365,"slug":366,"priority":367,"chapter_name":23},1437,"Conflictividad laboral","conflictividad-laboral",62,{"id":32,"name":33,"slug":34,"priority":369,"chapter_name":23},63,{"id":371,"name":372,"slug":373,"priority":374,"chapter_name":23},389,"Consumidor potencial (cliente potencial)","consumidor-potencial-cliente-potencial",64,{"id":376,"name":377,"slug":378,"priority":379,"chapter_name":23},1456,"Contabilidad inversa","contabilidad-inversa",65,{"id":381,"name":382,"slug":383,"priority":384,"chapter_name":23},1650,"Contrato en prácticas","contrato-en-practicas",66,{"id":386,"name":387,"slug":388,"priority":389,"chapter_name":23},582,"Control de nóminas","control-de-nominas",67,{"id":391,"name":392,"slug":393,"priority":394,"chapter_name":23},405,"Control reactivo, control interactivo y control proactivo","control-reactivo-control-interactivo-y-control-proactivo",68,{"id":396,"name":397,"slug":398,"priority":399,"chapter_name":23},687,"Corrección de mercado (corrección técnica)","correccion-de-mercado-correccion-tecnica",69,{"id":401,"name":402,"slug":403,"priority":404,"chapter_name":23},854,"Correlación de ingresos y gastos","correlacion-de-ingresos-y-gastos",70,{"id":406,"name":407,"slug":408,"priority":409,"chapter_name":23},2601,"Coste industrial (coste de fabricación)","coste-industrial-coste-de-fabricacion",71,{"id":411,"name":412,"slug":413,"priority":414,"chapter_name":23},1101,"Coste unitario (costo unitario)","coste-unitario-costo-unitario",72,{"id":416,"name":417,"slug":418,"priority":419,"chapter_name":23},1391,"Costes","costes",73,{"id":421,"name":422,"slug":423,"priority":424,"chapter_name":23},2082,"Costes completos (full costing)","costes-completos-full-costing",74,{"id":426,"name":427,"slug":428,"priority":429,"chapter_name":23},2600,"Costes operativos (costes de funcionamiento)","costes-operativos-costes-de-funcionamiento",75,{"id":431,"name":432,"slug":433,"priority":304,"chapter_name":23},1206,"Crecimiento 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