[{"data":1,"prerenderedAt":1822},["Reactive",2],{"options:asyncdata:$ogpPUTwkW6:/p/estrategia-corporativa:0":3},{"page":4,"book":26,"news":1816,"questionSent":19,"questions":1817,"formData":1818,"attachments":23,"chartData":23,"pending":19,"chartOptions":1819,"afspec":19,"aflink":1821},{"id":5,"book_id":6,"chapter_id":7,"name":8,"slug":9,"html":10,"priority":11,"created_at":12,"updated_at":13,"created_by":14,"updated_by":18,"draft":19,"markdown":20,"revision_count":21,"template":19,"owned_by":22,"editor":20,"trends":23,"raw_html":24,"tags":25},4046,30,0,"Estrategia corporativa","estrategia-corporativa","\u003Cp id=\"bkmrk-la-estrategia-corpor\">La \u003Cstrong>estrategia corporativa\u003C/strong> es una \u003Ca href=\"https://ikusmira.org/p/estrategias-de-empresa-estrategias-empresariales\">estrategia empresarial\u003C/a> que define los negocios o sectores en los que se desea desarrollar la empresa, a través de diferentes unidades estratégicas de negocio. Es el nivel de estrategia más amplio, por debajo del cual se definirán las \u003Ca href=\"https://ikusmira.org/p/estrategia-de-negocio\">estrategias de negocio\u003C/a> en cada sector y para cada unidad. Una de los tipos principales de estrategia corporativa se basa en la \u003Ca href=\"https://ikusmira.org/p/estrategia-de-integracion\">estrategia de integración\u003C/a>. \u003Cbr>\u003C/p>",349,"2026-02-26T14:46:05.000000Z","2026-02-26T14:52:27.000000Z",{"id":15,"name":16,"slug":17},1,"Admin","admin",{"id":15,"name":16,"slug":17},false,"",2,{"id":15,"name":16,"slug":17},null,"\u003Cp id=\"bkmrk-la-estrategia-corpor\">La \u003Cstrong>estrategia corporativa\u003C/strong> es una \u003Ca href=\"https://ikusmira.org/p/estrategias-de-empresa-estrategias-empresariales\">estrategia empresarial\u003C/a> que define los negocios o sectores en los que se desea desarrollar la empresa, a través de diferentes unidades estratégicas de negocio. Es el nivel de estrategia más amplio, por debajo del cual se definirán las \u003Ca href=\"https://ikusmira.org/p/estrategia-de-negocio\">estrategias de negocio\u003C/a> en cada sector y para cada unidad. Una de los tipos principales de estrategia corporativa se basa en la \u003Ca href=\"https://ikusmira.org/p/estrategia-de-integracion\">estrategia de integración\u003C/a>. \u003Cbr>\u003C/p>",[],{"id":6,"name":27,"slug":28,"description":20,"created_at":29,"updated_at":30,"created_by":15,"updated_by":15,"owned_by":15,"default_template_id":23,"pages":31,"index":62,"shelves":1815},"Empresa general","empresa-general","2023-08-01T16:28:47.000000Z","2023-08-03T07:10:49.000000Z",[32,37,42,47,52,57],{"id":33,"name":34,"slug":35,"html":36},945,"Horario flexible (flexibilidad horaria)","horario-flexible-flexibilidad-horaria","\u003Cp id=\"bkmrk-el-horario-flexible-\">El \u003Cstrong>horario flexible o la flexibilidad horaria\u003C/strong> ha referencia a la situación laboral en la que el trabajador es libre fijar el intervalo de horas en las que trabaja a lo largo del día, seggún la forma que más le convenga, generalmente con el propósito de poder conciliar su vida personal y familiar con el desempeño laboral.\u003C/p>",{"id":38,"name":39,"slug":40,"html":41},1314,"Monto dinerario","monto-dinerario","\u003Cp id=\"bkmrk-un-monto-dinerario-e\">Un \u003Cstrong>monto dinerario\u003C/strong> es una cantidad total de dinero, referida a un coste, ingreso, remuneración o derechos de cobro.\u003C/p>",{"id":43,"name":44,"slug":45,"html":46},2961,"Préstamo americano","prestamo-americano","\u003Cp id=\"bkmrk-un-pr%C3%A9stamo-american\">Un \u003Cstrong>préstamo americano o préstamo con sistema de amortización americano\u003C/strong> es un préstamo en el que el prestatario abona periodicamente intereses, realizando la amortización del préstamo en una única cuota al vencimiento del préstamo. Es un sistema amortización alternativo a los también frecuentemente utilizados préstamo francés y préstamo alemán.\u003C/p>\r\n\u003Cp id=\"bkmrk-puede-interesarte-ta\">\u003Cstrong>Puede interesarte también \u003C/strong>\u003C/p>\r\n\u003Cul id=\"bkmrk-pr%C3%A9stamo-alem%C3%A1n\">\r\n\u003Cli class=\"null\">\u003Ca href=\"https://ikusmira.org/p/prestamo-aleman\">\u003Cstrong>Préstamo alemán\u003C/strong>\u003C/a>\u003C/li>\r\n\u003C/ul>",{"id":48,"name":49,"slug":50,"html":51},1146,"Mínimo histórico y máximo histórico","minimo-historico-y-maximo-historico","\u003Cp id=\"bkmrk-m%C3%ADnimo-hist%C3%B3rico-y-m\">\u003Cstrong>Mínimo histórico y máximo histórico\u003C/strong> son respectivamente el menor y mayor valor que se han alcanzado en una serie temporal histórica de una magnitud concreta a lo largo de un periodo dado, especialmente en referencia a cotizaciones bursátiles y precios de otros activos con una evolución cambiante.\u003C/p>",{"id":53,"name":54,"slug":55,"html":56},1215,"Trabajo asociado","trabajo-asociado","\u003Cp id=\"bkmrk-el-trabajo-asociado-\">El \u003Cstrong>trabajo asociado\u003C/strong> es una forma de emprendizaje que tiene como objetivo principal proporcionar un puesto de trabajo al grupo de personas que se han asociado para desarrollar una actividad económica, con la condiciñon de que son esos mismos trabajadores asociados los titulares o propietarios de la empresa. Normalmente la figura jurídica que adopta ese tipo de asociación es la de cooperativa; de este modo, las cooperativas de trabajo asociado se diferencias de otro tipo de cooperativas como cooperativas de consumo o educativas. Es por tanto un tipo de empleo por cuenta propia pero no desarrollado a nivel individual, como en el caso de los trabajadores autónomos, sino a través de un contrato de sociedad entre varias personas. Sin embargo, si bien la característica principal es el trabajo en común de todos los socios, estos también pueden aportar capital a la empresa.\u003C/p>",{"id":58,"name":59,"slug":60,"html":61},2387,"Valor del ciclo de vida del cliente","valor-del-ciclo-de-vida-del-cliente","\u003Cdiv class=\"row\" id=\"bkmrk-el-valor-de-ciclo-de\">\r\n\u003Cdiv class=\"col-md-12 col-xs-12\">\u003Cstrong>El valor de ciclo de vida del cliente, valor del tiempo de vida del cliente o valor a largo plazo del cliente\u003C/strong> (en inglés, \u003Cem>Customer Lifetime Value, CLV\u003C/em>) es el ingreso medio que aporta un cliente normal durante el tiempo medio que permanece afecto a los productos o servicios de una empresa. La empresa debe procurar preservar la fidelidad del cliente, alargar el ciclo de vida del cliente y procurar así incrementar el valor del ciclo del vida.\u003Cbr>\u003C/div>\r\n\u003Cdiv class=\"col-md-12 col-xs-12\">\u003Cbr>\u003C/div>\r\n\u003C/div>\r\n\u003Cdiv class=\"col-md-12 col-xs-12\" id=\"bkmrk-\">\u003C/div>\r\n\u003Cdiv class=\"col-md-12 col-xs-12\" id=\"bkmrk-el-valor-de-ciclo-de-1\">El valor de ciclo de vida de cliente puede calcularse de la siguiente forma, aunque existen también fórmulas más complejas que tiene en cuenta tasa de descuento financieras en el tiempo:\u003Cbr>\u003C/div>\r\n\u003Cdiv class=\"col-md-12 col-xs-12\" id=\"bkmrk--1\">\u003C/div>\r\n\u003Cdiv class=\"col-md-12 col-xs-12\" id=\"bkmrk-%24%24%5Ctext%7Bpromedio-de-\">$$\\text{promedio de compra} \\times \\text{número de compras por periodo} \\times \\text{tiempo medio de retencíón del cliente}$$\u003C/div>\r\n\u003Cp id=\"bkmrk-%C2%A0\">\u003C/p>\r\n\u003Cp id=\"bkmrk-%C2%A0-1\">\u003C/p>",{"":63},[64,68,72,76,81,86,91,96,101,106,111,116,121,126,131,136,141,146,151,156,161,166,171,176,181,186,191,196,201,206,211,215,220,225,230,235,240,245,250,255,260,265,270,275,280,285,290,295,300,305,310,315,320,325,330,335,340,345,350,355,360,365,370,375,380,385,390,395,400,405,410,415,420,425,430,435,440,444,449,454,459,464,469,474,479,484,489,493,498,503,508,513,518,523,528,533,538,543,548,553,558,563,568,573,578,583,588,593,598,603,608,613,616,621,626,631,636,641,646,651,655,657,662,667,672,676,681,686,691,696,701,706,711,716,721,726,731,736,741,746,751,756,761,766,771,776,781,786,791,796,801,806,808,813,815,820,825,830,835,840,845,850,855,860,865,870,875,880,885,890,895,900,905,910,915,920,924,929,934,939,944,949,954,959,964,969,974,979,984,989,994,999,1004,1009,1014,1019,1024,1029,1034,1039,1044,1049,1054,1059,1064,1069,1074,1079,1084,1089,1094,1099,1104,1109,1114,1119,1121,1126,1130,1132,1137,1142,1147,1152,1157,1162,1167,1172,1177,1182,1187,1192,1197,1201,1206,1211,1216,1221,1226,1231,1236,1241,1246,1251,1256,1261,1266,1271,1276,1281,1286,1291,1293,1298,1303,1308,1313,1318,1323,1328,1333,1338,1343,1348,1353,1358,1363,1368,1373,1378,1383,1388,1393,1398,1403,1408,1413,1418,1423,1428,1433,1438,1443,1448,1453,1458,1463,1468,1473,1478,1483,1488,1493,1497,1502,1507,1511,1516,1521,1526,1531,1536,1541,1546,1551,1556,1561,1566,1571,1576,1581,1586,1591,1596,1601,1606,1611,1616,1621,1626,1631,1636,1641,1646,1651,1656,1661,1666,1671,1676,1681,1686,1691,1696,1701,1706,1711,1716,1721,1726,1731,1736,1741,1746,1751,1756,1761,1766,1770,1774,1775,1780,1785,1790,1795,1800,1805,1810],{"id":65,"name":66,"slug":67,"priority":7,"chapter_name":23},1155,"A tanto alzado","a-tanto-alzado",{"id":69,"name":70,"slug":71,"priority":15,"chapter_name":23},2556,"Acciones (finanzas)","acciones-finanzas",{"id":73,"name":74,"slug":75,"priority":21,"chapter_name":23},1538,"Acciones preferentes","acciones-preferentes",{"id":77,"name":78,"slug":79,"priority":80,"chapter_name":23},1868,"Activo (contabilidad)","activo-contabilidad",3,{"id":82,"name":83,"slug":84,"priority":85,"chapter_name":23},2443,"Activo no corriente","activo-no-corriente",4,{"id":87,"name":88,"slug":89,"priority":90,"chapter_name":23},1116,"Activos diferidos","activos-diferidos",5,{"id":92,"name":93,"slug":94,"priority":95,"chapter_name":23},2021,"Activos financieros de renta fija","activos-financieros-de-renta-fija",6,{"id":97,"name":98,"slug":99,"priority":100,"chapter_name":23},434,"Activos inmobiliarios","activos-inmobiliarios",7,{"id":102,"name":103,"slug":104,"priority":105,"chapter_name":23},1166,"Activos intelectuales (recursos intelectuales)","activos-intelectuales-recursos-intelectuales",8,{"id":107,"name":108,"slug":109,"priority":110,"chapter_name":23},1320,"Aguinaldo","aguinaldo",9,{"id":112,"name":113,"slug":114,"priority":115,"chapter_name":23},451,"Ajuste de plantilla","ajuste-de-plantilla",10,{"id":117,"name":118,"slug":119,"priority":120,"chapter_name":23},2227,"Alcance del negocio","alcance-del-negocio",11,{"id":122,"name":123,"slug":124,"priority":125,"chapter_name":23},399,"Alternativa de inversión","alternativa-de-inversion",12,{"id":127,"name":128,"slug":129,"priority":130,"chapter_name":23},487,"Amortización lineal","amortizacion-lineal",13,{"id":132,"name":133,"slug":134,"priority":135,"chapter_name":23},572,"Análisis de negocio","analisis-de-negocio",14,{"id":137,"name":138,"slug":139,"priority":140,"chapter_name":23},1364,"Análisis marginal","analisis-marginal",15,{"id":142,"name":143,"slug":144,"priority":145,"chapter_name":23},1074,"Área de comercialización (área comercial, departamento comercial)","area-de-comercializacion-area-comercial-departamento-comercial",16,{"id":147,"name":148,"slug":149,"priority":150,"chapter_name":23},380,"Área de negocio","area-de-negocio",17,{"id":152,"name":153,"slug":154,"priority":155,"chapter_name":23},1312,"Áreas de modelos de negocios","areas-de-modelos-de-negocios",18,{"id":157,"name":158,"slug":159,"priority":160,"chapter_name":23},842,"Asiento contable","asiento-contable",19,{"id":162,"name":163,"slug":164,"priority":165,"chapter_name":23},1899,"Balance social","balance-social",20,{"id":167,"name":168,"slug":169,"priority":170,"chapter_name":23},2080,"Benchmarking","benchmarking",21,{"id":172,"name":173,"slug":174,"priority":175,"chapter_name":23},2149,"Beneficio neto","beneficio-neto",22,{"id":177,"name":178,"slug":179,"priority":180,"chapter_name":23},1363,"Beneficio social (empresa)","beneficio-social-empresa",23,{"id":182,"name":183,"slug":184,"priority":185,"chapter_name":23},1256,"Beneficios sociales","beneficios-sociales",24,{"id":187,"name":188,"slug":189,"priority":190,"chapter_name":23},2613,"Cadena de valor","cadena-de-valor",25,{"id":192,"name":193,"slug":194,"priority":195,"chapter_name":23},1252,"Campaña de promoción","campana-de-promocion",26,{"id":197,"name":198,"slug":199,"priority":200,"chapter_name":23},1788,"CAPEX","capex",27,{"id":202,"name":203,"slug":204,"priority":205,"chapter_name":23},2304,"Capital (préstamos)","capital-prestamos",28,{"id":207,"name":208,"slug":209,"priority":210,"chapter_name":23},751,"Capital circulante","capital-circulante",29,{"id":212,"name":213,"slug":214,"priority":6,"chapter_name":23},1468,"Capital de constitución","capital-de-constitucion",{"id":216,"name":217,"slug":218,"priority":219,"chapter_name":23},2365,"Capital de operación","capital-de-operacion",31,{"id":221,"name":222,"slug":223,"priority":224,"chapter_name":23},1037,"Capital de préstamo","capital-de-prestamo",32,{"id":226,"name":227,"slug":228,"priority":229,"chapter_name":23},2330,"Capital económico","capital-economico",33,{"id":231,"name":232,"slug":233,"priority":234,"chapter_name":23},1308,"Capital financiero (matemática financiera)","capital-financiero-matematica-financiera",34,{"id":236,"name":237,"slug":238,"priority":239,"chapter_name":23},1327,"Capital inicial y capital final","capital-inicial-y-capital-final",35,{"id":241,"name":242,"slug":243,"priority":244,"chapter_name":23},988,"Capital mobiliario (capital mueble)","capital-mobiliario-capital-mueble",36,{"id":246,"name":247,"slug":248,"priority":249,"chapter_name":23},2699,"Capital operativo","capital-operativo",37,{"id":251,"name":252,"slug":253,"priority":254,"chapter_name":23},1038,"Capital pendiente de amortizar","capital-pendiente-de-amortizar",38,{"id":256,"name":257,"slug":258,"priority":259,"chapter_name":23},1001,"Capital permanente","capital-permanente",39,{"id":261,"name":262,"slug":263,"priority":264,"chapter_name":23},550,"Capital tecnológico","capital-tecnologico",40,{"id":266,"name":267,"slug":268,"priority":269,"chapter_name":23},1570,"Capitalización bursátil","capitalizacion-bursatil",41,{"id":271,"name":272,"slug":273,"priority":274,"chapter_name":23},2482,"Capitalización de empresa","capitalizacion-de-empresa",42,{"id":276,"name":277,"slug":278,"priority":279,"chapter_name":23},608,"Capitalización simple","capitalizacion-simple",43,{"id":281,"name":282,"slug":283,"priority":284,"chapter_name":23},1161,"Carta de conformidad","carta-de-conformidad",44,{"id":286,"name":287,"slug":288,"priority":289,"chapter_name":23},584,"Cartera comercial","cartera-comercial",45,{"id":291,"name":292,"slug":293,"priority":294,"chapter_name":23},1864,"Cartera de clientes (clientela)","cartera-de-clientes-clientela",46,{"id":296,"name":297,"slug":298,"priority":299,"chapter_name":23},112,"Cartera de pedidos","cartera-de-pedidos",47,{"id":301,"name":302,"slug":303,"priority":304,"chapter_name":23},583,"Cartera de préstamos","cartera-de-prestamos",48,{"id":306,"name":307,"slug":308,"priority":309,"chapter_name":23},462,"Central de reservas","central-de-reservas",49,{"id":311,"name":312,"slug":313,"priority":314,"chapter_name":23},76,"Centros de costes","centros-de-costes",50,{"id":316,"name":317,"slug":318,"priority":319,"chapter_name":23},569,"Ciclo de facturación","ciclo-de-facturacion",51,{"id":321,"name":322,"slug":323,"priority":324,"chapter_name":23},1162,"Ciclo productivo","ciclo-productivo",52,{"id":326,"name":327,"slug":328,"priority":329,"chapter_name":23},1207,"Circuito corto de distribución","circuito-corto-de-distribucion",53,{"id":331,"name":332,"slug":333,"priority":334,"chapter_name":23},1699,"Claúsula de revisión salarial","clausula-de-revision-salarial",54,{"id":336,"name":337,"slug":338,"priority":339,"chapter_name":23},822,"Cliente empresarial","cliente-empresarial",55,{"id":341,"name":342,"slug":343,"priority":344,"chapter_name":23},2013,"Cliente inactivo (cliente dormido)","cliente-inactivo-cliente-dormido",56,{"id":346,"name":347,"slug":348,"priority":349,"chapter_name":23},1254,"Cliente individual","cliente-individual",57,{"id":351,"name":352,"slug":353,"priority":354,"chapter_name":23},87,"Clientes colectivos","clientes-colectivos",58,{"id":356,"name":357,"slug":358,"priority":359,"chapter_name":23},755,"Competidor potencial","competidor-potencial",59,{"id":361,"name":362,"slug":363,"priority":364,"chapter_name":23},1315,"Conceptos retributivos","conceptos-retributivos",60,{"id":366,"name":367,"slug":368,"priority":369,"chapter_name":23},411,"Conciliación bancaria","conciliacion-bancaria",61,{"id":371,"name":372,"slug":373,"priority":374,"chapter_name":23},1437,"Conflictividad laboral","conflictividad-laboral",62,{"id":376,"name":377,"slug":378,"priority":379,"chapter_name":23},1135,"Conjuntos incorporados (conjuntos incorporables)","conjuntos-incorporados-conjuntos-incorporables",63,{"id":381,"name":382,"slug":383,"priority":384,"chapter_name":23},389,"Consumidor potencial (cliente potencial)","consumidor-potencial-cliente-potencial",64,{"id":386,"name":387,"slug":388,"priority":389,"chapter_name":23},1456,"Contabilidad inversa","contabilidad-inversa",65,{"id":391,"name":392,"slug":393,"priority":394,"chapter_name":23},1650,"Contrato en prácticas","contrato-en-practicas",66,{"id":396,"name":397,"slug":398,"priority":399,"chapter_name":23},582,"Control de nóminas","control-de-nominas",67,{"id":401,"name":402,"slug":403,"priority":404,"chapter_name":23},405,"Control reactivo, control interactivo y control proactivo","control-reactivo-control-interactivo-y-control-proactivo",68,{"id":406,"name":407,"slug":408,"priority":409,"chapter_name":23},687,"Corrección de mercado (corrección técnica)","correccion-de-mercado-correccion-tecnica",69,{"id":411,"name":412,"slug":413,"priority":414,"chapter_name":23},854,"Correlación de ingresos y gastos","correlacion-de-ingresos-y-gastos",70,{"id":416,"name":417,"slug":418,"priority":419,"chapter_name":23},2601,"Coste industrial (coste de fabricación)","coste-industrial-coste-de-fabricacion",71,{"id":421,"name":422,"slug":423,"priority":424,"chapter_name":23},1101,"Coste unitario (costo unitario)","coste-unitario-costo-unitario",72,{"id":426,"name":427,"slug":428,"priority":429,"chapter_name":23},1391,"Costes","costes",73,{"id":431,"name":432,"slug":433,"priority":434,"chapter_name":23},2082,"Costes completos (full costing)","costes-completos-full-costing",74,{"id":436,"name":437,"slug":438,"priority":439,"chapter_name":23},2600,"Costes operativos (costes de funcionamiento)","costes-operativos-costes-de-funcionamiento",75,{"id":441,"name":442,"slug":443,"priority":311,"chapter_name":23},1206,"Crecimiento 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