[{"data":1,"prerenderedAt":1822},["Reactive",2],{"options:asyncdata:$ogpPUTwkW6:/p/estrategia-competitiva:0":3},{"page":4,"book":26,"news":1816,"questionSent":19,"questions":1817,"formData":1818,"attachments":23,"chartData":23,"pending":19,"chartOptions":1819,"afspec":19,"aflink":1821},{"id":5,"book_id":6,"chapter_id":7,"name":8,"slug":9,"html":10,"priority":11,"created_at":12,"updated_at":13,"created_by":14,"updated_by":18,"draft":19,"markdown":20,"revision_count":21,"template":19,"owned_by":22,"editor":20,"trends":23,"raw_html":24,"tags":25},4047,30,0,"Estrategia competitiva","estrategia-competitiva","\u003Cp id=\"bkmrk-una-estrategia-compe\">Una \u003Cstrong>estrategia competitiva\u003C/strong> es una \u003Cstrong>\u003Ca href=\"https://ikusmira.org/p/estrategias-de-empresa-estrategias-empresariales\">estrategia empresarial \u003C/a>\u003C/strong>que opera a nivel de \u003Cstrong>\u003Ca href=\"https://ikusmira.org/p/estrategia-de-negocio\">estrategia de negocio\u003C/a>\u003C/strong> y que tiene como objetivo que la empresa obtenga una ventaja competitiva concreta en uno de sus negocios a través de la unidad estratégica de negocio correspondiente. Su conceptualización se debe principalmente a Michael Porter, profesor de la escuela de negocios de Harvard, que en las décadas de 1960 y 1970 sistematizó como deben analizar las empresas su entorno, a través su modelos de las cinco fuerzas,  y su mercado para desarrollar una ventaja competitiva frente a sus competidores a través de liderazgo en costes, diferenciación o enfoque.\u003C/p>",350,"2026-02-26T14:55:08.000000Z","2026-02-26T15:15:43.000000Z",{"id":15,"name":16,"slug":17},1,"Admin","admin",{"id":15,"name":16,"slug":17},false,"",2,{"id":15,"name":16,"slug":17},null,"\u003Cp id=\"bkmrk-una-estrategia-compe\">Una \u003Cstrong>estrategia competitiva\u003C/strong> es una \u003Cstrong>\u003Ca href=\"https://ikusmira.org/p/estrategias-de-empresa-estrategias-empresariales\">estrategia empresarial \u003C/a>\u003C/strong>que opera a nivel de \u003Cstrong>\u003Ca href=\"https://ikusmira.org/p/estrategia-de-negocio\">estrategia de negocio\u003C/a>\u003C/strong> y que tiene como objetivo que la empresa obtenga una ventaja competitiva concreta en uno de sus negocios a través de la unidad estratégica de negocio correspondiente. Su conceptualización se debe principalmente a Michael Porter, profesor de la escuela de negocios de Harvard, que en las décadas de 1960 y 1970 sistematizó como deben analizar las empresas su entorno, a través su modelos de las cinco fuerzas,  y su mercado para desarrollar una ventaja competitiva frente a sus competidores a través de liderazgo en costes, diferenciación o enfoque.\u003C/p>",[],{"id":6,"name":27,"slug":28,"description":20,"created_at":29,"updated_at":30,"created_by":15,"updated_by":15,"owned_by":15,"default_template_id":23,"pages":31,"index":62,"shelves":1815},"Empresa general","empresa-general","2023-08-01T16:28:47.000000Z","2023-08-03T07:10:49.000000Z",[32,37,42,47,52,57],{"id":33,"name":34,"slug":35,"html":36},988,"Capital mobiliario (capital mueble)","capital-mobiliario-capital-mueble","\u003Cp id=\"bkmrk-el-capital-mobiliari\">El \u003Cstrong>capital mobiliario o capital mueble\u003C/strong> es el conjunto de dinero y activos financieros, tanto a corto como a largo plazo, que posee una persona o sociedad, especialmente el destinado a la obtención de plusvalías y rentas. Forman el capital mobiliario el dinero en efectivo, depósitos bancarios, bonos y obligaciones, acciones y efectos comerciales, entre otros.\u003C/p>",{"id":38,"name":39,"slug":40,"html":41},2466,"Teneduría de libros","teneduria-de-libros","\u003Cp id=\"bkmrk-la-tenedur%C3%ADa-de-libr\">La \u003Cstrong>teneduría de libros \u003C/strong>es la técnica y actividad de anotar y registrar en los libros de contabilidad pertinentes las operaciones financieras de un negocio y empresa. Si bien la teneduría es un área básica dentro de la contabilidad, cabe diferenciar claramente los dos conceptos, ya que la contabilidad va mucho mas allá del registro de operaciones y tiene como objetivo desarrollar un sistema de información financiera dentro de la empresa para la toma de decisiones, utilizando entre los libros de contabilidad que va componiendo la tenedurñia de libros para su adecuada interpretación y valoración. Además, es la contabilidad la que establece previamente los criterios que se utilizarán para realizar dicha labora de anotación y registro. \u003C/p>",{"id":43,"name":44,"slug":45,"html":46},1820,"Empresa local","empresa-local","\u003Cp id=\"bkmrk-una-empresa-local-es\">Una \u003Cstrong>empresa local \u003C/strong>es una empresa que desarrolla su actividad en un entorno reducido, con sus procesos de producción concentrados en uno o pocos centros de trabajo y situados cerca unos de otros  y con un mercado en un área pequeña, a nivel de municipio, comarca o como mucho región. Geográficamente, es la tipología de empresa geográficamente de menor nivel, frente a las empresas nacionales (a nivel de país), comunitarias (a nivel de área económica abierta, por ejemplo, a nivel de la Unión Europea) y multinacionales (a nivel internacional y global).\u003C/p>",{"id":48,"name":49,"slug":50,"html":51},556,"Mano de obra","mano-de-obra","\u003Cp id=\"bkmrk-la-expresi%C3%B3n-mano-de\">La expresión \u003Cstrong>mano de obra\u003C/strong>, en el ámbito económico y empresarial, tiene diferentes acepciones:\u003C/p>\r\n\u003Cul id=\"bkmrk-por-un-lado%2C-se-refi\">\r\n\u003Cli>por un lado, se refiere al conjunto de trabajadores o al trabajo desarrollado por ellos en forma abstracta, a veces haciendo mención de su tipología; por ejemplo mano de obra cualificada -con habilidades técnicas especializadas- y no cualificada -sin especializar-. Aunque la literalidad del terḿino pueda hacer pensar que se refiere únicamente a los trabajadores manuales, generalmente también incluye el trabajo intelectual.\u003C/li>\r\n\u003Cli>por otro lado, por extensión, se refiere también al coste de dicha mano de obra; incluyendo sueldos, complementos, pagas extras, vacaciones pagadas, cotizaciones sociales y beneficios sociales de la empresa.\u003C/li>\r\n\u003C/ul>\r\n\u003Cp id=\"bkmrk-suelen-utilizarse-la\">Suelen utilizarse las expresiones \u003Cstrong>mano de obra barata y mano de obra cara\u003C/strong> pra hacer referencia a salarios bajos y altos respectivamente, mostrando de esta forma el uso del término mano de obra en forma de mero recurso productivo, dejando fuera toda consideración humana. \u003C/p>\r\n\u003Cp id=\"bkmrk-puede-interesarte-ta\">\u003Cstrong>Puede interesarte también\u003C/strong>\u003C/p>\r\n\u003Cul id=\"bkmrk-costes-laborales\">\r\n\u003Cli>\u003Ca href=\"https://ikusmira.org/p/costes-laborales\">Costes laborales\u003C/a>\u003C/li>\r\n\u003C/ul>",{"id":53,"name":54,"slug":55,"html":56},521,"Volumen de negociación (volumen negociado)","volumen-de-negociacion-volumen-negociado","\u003Cp id=\"bkmrk-en-bolsa%2C-el-volumen\">En bolsa, el \u003Cstrong>volumen negociado o volumen de negociación\u003C/strong> es el número de acciones que han sido objeto de transacción en un detrminado periodo. Frecuentemente se hace referencia al volumen de negociación de un día determinado. Aparte de su significado propio, el volumen negociado es utilizado como indicador de la fuerza de la tendencia alcista o bajista para un determinado valor; más concretamente, una tendencia alcista o  bajista con un volumen negociado alto indica una tendencia clara, fuerte y sostenida, mientras que con un volumen negociado bajo sería una tendencia  poco significativa o débil.\u003C/p>",{"id":58,"name":59,"slug":60,"html":61},687,"Corrección de mercado (corrección técnica)","correccion-de-mercado-correccion-tecnica","\u003Cp id=\"bkmrk-en-los-mercados-fina\">En los mercados financieros, una \u003Cstrong>corrección de mercado  o corrección técnica\u003C/strong> es una ruptura de una tendencia alcista o bajista motivada por una excesiva magnitud o duracion de dicha tendencia, lo cual lleva a los precios activos a niveles que no están justificados ni por el análisis del activo en concreto ni por la coyuntura del mercado. De esta forma, para llevar los precios niveles más justificados y normalizados, los inversores provocarán una bajada de los precios en una tendencia alcista y una subida de precios en una tendencia bajista. Lo normal es que la cotización de los activos considerados prosigan su tendencia bajista o alcista tras dicha corrección. Por lo tanto, las correcciones técnicas o de mercado son un mero movimiento de ajuste a corto plazo que no debería afectar a las decisiones de inversión de los inversores a largo plazo.\u003C/p>",{"":63},[64,68,72,76,81,86,91,96,101,106,111,116,121,126,131,136,141,146,151,156,161,166,171,176,181,186,191,196,201,206,211,215,220,225,230,235,240,242,247,252,257,262,267,272,277,282,287,292,297,302,307,312,317,322,327,332,337,342,347,352,357,362,367,372,377,382,387,392,397,402,404,409,414,419,424,429,434,438,443,448,453,458,463,468,473,478,483,487,492,497,502,507,512,517,522,527,532,537,542,544,549,554,559,564,569,574,579,584,589,594,599,604,607,612,617,622,627,632,637,642,646,651,656,661,666,670,675,680,685,690,695,700,705,710,715,720,725,727,732,737,742,747,752,757,762,767,772,777,782,787,792,797,802,807,812,817,822,827,832,837,842,847,852,857,862,867,872,877,882,887,892,897,902,907,912,917,921,926,931,936,941,946,951,956,961,966,971,976,981,986,991,996,1001,1006,1011,1016,1021,1026,1031,1036,1041,1046,1051,1056,1061,1066,1071,1076,1081,1086,1091,1096,1101,1106,1108,1113,1118,1123,1127,1132,1137,1142,1147,1152,1157,1162,1167,1172,1174,1179,1184,1189,1194,1198,1203,1208,1213,1218,1223,1228,1233,1238,1243,1248,1253,1258,1263,1268,1273,1278,1283,1288,1293,1298,1303,1308,1313,1318,1323,1328,1333,1338,1343,1348,1353,1358,1363,1368,1373,1378,1383,1388,1393,1398,1403,1408,1413,1418,1423,1428,1433,1438,1443,1448,1453,1458,1463,1468,1473,1478,1483,1488,1493,1497,1502,1507,1511,1516,1521,1526,1531,1536,1541,1546,1551,1556,1561,1566,1571,1576,1581,1586,1591,1596,1601,1606,1611,1616,1621,1626,1631,1636,1641,1646,1651,1656,1661,1666,1671,1676,1681,1686,1691,1696,1701,1706,1711,1716,1721,1726,1731,1736,1741,1746,1751,1756,1761,1766,1770,1774,1779,1780,1785,1790,1795,1800,1805,1810],{"id":65,"name":66,"slug":67,"priority":7,"chapter_name":23},1155,"A tanto alzado","a-tanto-alzado",{"id":69,"name":70,"slug":71,"priority":15,"chapter_name":23},2556,"Acciones (finanzas)","acciones-finanzas",{"id":73,"name":74,"slug":75,"priority":21,"chapter_name":23},1538,"Acciones preferentes","acciones-preferentes",{"id":77,"name":78,"slug":79,"priority":80,"chapter_name":23},1868,"Activo (contabilidad)","activo-contabilidad",3,{"id":82,"name":83,"slug":84,"priority":85,"chapter_name":23},2443,"Activo no corriente","activo-no-corriente",4,{"id":87,"name":88,"slug":89,"priority":90,"chapter_name":23},1116,"Activos diferidos","activos-diferidos",5,{"id":92,"name":93,"slug":94,"priority":95,"chapter_name":23},2021,"Activos financieros de renta fija","activos-financieros-de-renta-fija",6,{"id":97,"name":98,"slug":99,"priority":100,"chapter_name":23},434,"Activos inmobiliarios","activos-inmobiliarios",7,{"id":102,"name":103,"slug":104,"priority":105,"chapter_name":23},1166,"Activos intelectuales (recursos intelectuales)","activos-intelectuales-recursos-intelectuales",8,{"id":107,"name":108,"slug":109,"priority":110,"chapter_name":23},1320,"Aguinaldo","aguinaldo",9,{"id":112,"name":113,"slug":114,"priority":115,"chapter_name":23},451,"Ajuste de plantilla","ajuste-de-plantilla",10,{"id":117,"name":118,"slug":119,"priority":120,"chapter_name":23},2227,"Alcance del negocio","alcance-del-negocio",11,{"id":122,"name":123,"slug":124,"priority":125,"chapter_name":23},399,"Alternativa de inversión","alternativa-de-inversion",12,{"id":127,"name":128,"slug":129,"priority":130,"chapter_name":23},487,"Amortización lineal","amortizacion-lineal",13,{"id":132,"name":133,"slug":134,"priority":135,"chapter_name":23},572,"Análisis de negocio","analisis-de-negocio",14,{"id":137,"name":138,"slug":139,"priority":140,"chapter_name":23},1364,"Análisis marginal","analisis-marginal",15,{"id":142,"name":143,"slug":144,"priority":145,"chapter_name":23},1074,"Área de comercialización (área comercial, departamento comercial)","area-de-comercializacion-area-comercial-departamento-comercial",16,{"id":147,"name":148,"slug":149,"priority":150,"chapter_name":23},380,"Área de negocio","area-de-negocio",17,{"id":152,"name":153,"slug":154,"priority":155,"chapter_name":23},1312,"Áreas de modelos de negocios","areas-de-modelos-de-negocios",18,{"id":157,"name":158,"slug":159,"priority":160,"chapter_name":23},842,"Asiento contable","asiento-contable",19,{"id":162,"name":163,"slug":164,"priority":165,"chapter_name":23},1899,"Balance social","balance-social",20,{"id":167,"name":168,"slug":169,"priority":170,"chapter_name":23},2080,"Benchmarking","benchmarking",21,{"id":172,"name":173,"slug":174,"priority":175,"chapter_name":23},2149,"Beneficio neto","beneficio-neto",22,{"id":177,"name":178,"slug":179,"priority":180,"chapter_name":23},1363,"Beneficio social (empresa)","beneficio-social-empresa",23,{"id":182,"name":183,"slug":184,"priority":185,"chapter_name":23},1256,"Beneficios sociales","beneficios-sociales",24,{"id":187,"name":188,"slug":189,"priority":190,"chapter_name":23},2613,"Cadena de valor","cadena-de-valor",25,{"id":192,"name":193,"slug":194,"priority":195,"chapter_name":23},1252,"Campaña de promoción","campana-de-promocion",26,{"id":197,"name":198,"slug":199,"priority":200,"chapter_name":23},1788,"CAPEX","capex",27,{"id":202,"name":203,"slug":204,"priority":205,"chapter_name":23},2304,"Capital (préstamos)","capital-prestamos",28,{"id":207,"name":208,"slug":209,"priority":210,"chapter_name":23},751,"Capital circulante","capital-circulante",29,{"id":212,"name":213,"slug":214,"priority":6,"chapter_name":23},1468,"Capital de constitución","capital-de-constitucion",{"id":216,"name":217,"slug":218,"priority":219,"chapter_name":23},2365,"Capital de operación","capital-de-operacion",31,{"id":221,"name":222,"slug":223,"priority":224,"chapter_name":23},1037,"Capital de préstamo","capital-de-prestamo",32,{"id":226,"name":227,"slug":228,"priority":229,"chapter_name":23},2330,"Capital económico","capital-economico",33,{"id":231,"name":232,"slug":233,"priority":234,"chapter_name":23},1308,"Capital financiero (matemática financiera)","capital-financiero-matematica-financiera",34,{"id":236,"name":237,"slug":238,"priority":239,"chapter_name":23},1327,"Capital inicial y capital final","capital-inicial-y-capital-final",35,{"id":33,"name":34,"slug":35,"priority":241,"chapter_name":23},36,{"id":243,"name":244,"slug":245,"priority":246,"chapter_name":23},2699,"Capital operativo","capital-operativo",37,{"id":248,"name":249,"slug":250,"priority":251,"chapter_name":23},1038,"Capital pendiente de amortizar","capital-pendiente-de-amortizar",38,{"id":253,"name":254,"slug":255,"priority":256,"chapter_name":23},1001,"Capital permanente","capital-permanente",39,{"id":258,"name":259,"slug":260,"priority":261,"chapter_name":23},550,"Capital tecnológico","capital-tecnologico",40,{"id":263,"name":264,"slug":265,"priority":266,"chapter_name":23},1570,"Capitalización bursátil","capitalizacion-bursatil",41,{"id":268,"name":269,"slug":270,"priority":271,"chapter_name":23},2482,"Capitalización de empresa","capitalizacion-de-empresa",42,{"id":273,"name":274,"slug":275,"priority":276,"chapter_name":23},608,"Capitalización simple","capitalizacion-simple",43,{"id":278,"name":279,"slug":280,"priority":281,"chapter_name":23},1161,"Carta de conformidad","carta-de-conformidad",44,{"id":283,"name":284,"slug":285,"priority":286,"chapter_name":23},584,"Cartera comercial","cartera-comercial",45,{"id":288,"name":289,"slug":290,"priority":291,"chapter_name":23},1864,"Cartera de clientes (clientela)","cartera-de-clientes-clientela",46,{"id":293,"name":294,"slug":295,"priority":296,"chapter_name":23},112,"Cartera de pedidos","cartera-de-pedidos",47,{"id":298,"name":299,"slug":300,"priority":301,"chapter_name":23},583,"Cartera de préstamos","cartera-de-prestamos",48,{"id":303,"name":304,"slug":305,"priority":306,"chapter_name":23},462,"Central de reservas","central-de-reservas",49,{"id":308,"name":309,"slug":310,"priority":311,"chapter_name":23},76,"Centros de costes","centros-de-costes",50,{"id":313,"name":314,"slug":315,"priority":316,"chapter_name":23},569,"Ciclo de facturación","ciclo-de-facturacion",51,{"id":318,"name":319,"slug":320,"priority":321,"chapter_name":23},1162,"Ciclo productivo","ciclo-productivo",52,{"id":323,"name":324,"slug":325,"priority":326,"chapter_name":23},1207,"Circuito corto de distribución","circuito-corto-de-distribucion",53,{"id":328,"name":329,"slug":330,"priority":331,"chapter_name":23},1699,"Claúsula de revisión salarial","clausula-de-revision-salarial",54,{"id":333,"name":334,"slug":335,"priority":336,"chapter_name":23},822,"Cliente empresarial","cliente-empresarial",55,{"id":338,"name":339,"slug":340,"priority":341,"chapter_name":23},2013,"Cliente inactivo (cliente dormido)","cliente-inactivo-cliente-dormido",56,{"id":343,"name":344,"slug":345,"priority":346,"chapter_name":23},1254,"Cliente individual","cliente-individual",57,{"id":348,"name":349,"slug":350,"priority":351,"chapter_name":23},87,"Clientes colectivos","clientes-colectivos",58,{"id":353,"name":354,"slug":355,"priority":356,"chapter_name":23},755,"Competidor potencial","competidor-potencial",59,{"id":358,"name":359,"slug":360,"priority":361,"chapter_name":23},1315,"Conceptos retributivos","conceptos-retributivos",60,{"id":363,"name":364,"slug":365,"priority":366,"chapter_name":23},411,"Conciliación bancaria","conciliacion-bancaria",61,{"id":368,"name":369,"slug":370,"priority":371,"chapter_name":23},1437,"Conflictividad laboral","conflictividad-laboral",62,{"id":373,"name":374,"slug":375,"priority":376,"chapter_name":23},1135,"Conjuntos incorporados (conjuntos incorporables)","conjuntos-incorporados-conjuntos-incorporables",63,{"id":378,"name":379,"slug":380,"priority":381,"chapter_name":23},389,"Consumidor potencial (cliente potencial)","consumidor-potencial-cliente-potencial",64,{"id":383,"name":384,"slug":385,"priority":386,"chapter_name":23},1456,"Contabilidad inversa","contabilidad-inversa",65,{"id":388,"name":389,"slug":390,"priority":391,"chapter_name":23},1650,"Contrato en prácticas","contrato-en-practicas",66,{"id":393,"name":394,"slug":395,"priority":396,"chapter_name":23},582,"Control de nóminas","control-de-nominas",67,{"id":398,"name":399,"slug":400,"priority":401,"chapter_name":23},405,"Control reactivo, control interactivo y control proactivo","control-reactivo-control-interactivo-y-control-proactivo",68,{"id":58,"name":59,"slug":60,"priority":403,"chapter_name":23},69,{"id":405,"name":406,"slug":407,"priority":408,"chapter_name":23},854,"Correlación de ingresos y 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